WELCOME TO CHOCOLATE PEANUT
In this section you’ll learn about the company from its humble beginnings to how it has evolved since launching in 2000. The site has gone through many iterations with different objectives and goals, but has always been a dog-friendly joint on the web.
Chocolate Peanut was inspired by Zoey, a chocolate Labrador Retriever, the “Chocolate Peanut.” While living in San Diego, Chocolate Peanut’s founder, Renee, offered photoshoots in studio and on location. Not only was the site a means for booking pet portraits, but Renee offered value-added features such as helpful dog-related articles and entertaining anecdotes from contributing writers—a sort of online café, where dog lovers could “sit. stay. enjoy.” In 2002, Renee moved to Connecticut and continued her pet portrait business that had her traveling across southern New England and New York City. More than an inspiration, Zoey was a gift of life and love.
In 2008, Renee wanted to create dog apparel for her pack of dogs—German shorthaired pointers and French bulldogs including her little Betty—a primary presence and first to model apparel on the site.
Chocolate Peanut is an online boutique offering unique handmade apparel for dogs and continues to provide pet portraits, as well as design and photography services. Chocolate Peanut can also be found out and about at various markets, fundraisers, and multi-rescue adoption events throughout Rhode Island.
THIS IS US, DOGS AND ALL
OUT AND ABOUT: The events where you can find us, and features in the media.
ABOUT THE COMPANY: The origins of Chocolate Peanut, its inspiration, aspirations, and how it has evolved over the years.
MEET THE FOUNDER: The solopreneur behind the company.
THE CHOCOLATE PEANUT: The inspiration behind Chocolate Peanut, a chocolate lab full of life and love.
MY LITTLE BETTY: The little mascot with the biggest personality.